Head Marketing
HQ-Accra
Full-time
Posted: March 27, 2024
Reporting to: Chief Commercial Officer (CCO)
Job Overview
The role holder will be leading the development of all marketing plans as well as ensuring the implementation of effective marketing strategies. Develop a digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
Key Responsibilities
- Oversee all marketing campaigns for the business.
- Implement growth strategies across units.
- Represent the marketing team at cross-functional groups including product management, sales, or customer support.
- Implement sales performance strategies and identify opportunities for growth across units.
- Design, develop and implement systems processes and procedures for cost effective and efficient operation in the dealing of the job.
- Drive the growth of Ghana Post by generating new business opportunities.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Measure and report performance of all digital marketing campaigns and assesses against key goals (ROI and KPIs).
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Coordinate sales and marketing efforts to boost brand awareness.
- Prepare monthly, quarterly and annual reports to the immediate supervisor.
Personal Characteristics
- Outgoing, problem -solver with strong systems, technical and communication abilities.
- Ability to prepare a variety of written communications such as reports and presentation
- Collaboration Skills and enthusiasm
- Business Intelligence
- Project Management Skills
- Comprehensive knowledge and practical experience in planning and successfully implementing marketing and outreach programs with defined objectives.
Educational Qualification
- A first University Degree holder in Marketing or its equivalent plus five (5) years of relevant experience pertaining to the role.
- Master's degree; at least three (3) years of experience directly related to the duties and responsibilities specified.
- Proficient in MS Office (Outlook, Word, Excel and PowerPoint
- Good working relationship with marketing affiliations.
How to Apply
Interested candidates must submit application package containing the components listed below via email to: hrrecruitment@ghanapost.com.gh or call: 0559716053
Application Requirements
- Job application letter
- Curriculum Vitae
- Reference letters from two previous employers
- Copies of academic and professional certificates
Closing Date: 18th APRIL, 2024