The role holder will be leading the development of all marketing plans as well as ensuring the implementation of effective marketing strategies. Develop a digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
Key Responsibilities
Oversee all marketing campaigns for the business.
Implement growth strategies across units.
Represent the marketing team at cross-functional groups including product management, sales, or customer support.
Implement sales performance strategies and identify opportunities for growth across units.
Design, develop and implement systems processes and procedures for cost effective and efficient operation in the dealing of the job.
Drive the growth of Ghana Post by generating new business opportunities.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Collaborates with internal teams to create landing pages and optimize user experience.
Measure and report performance of all digital marketing campaigns and assesses against key goals (ROI and KPIs).
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
Coordinate sales and marketing efforts to boost brand awareness.
Prepare monthly, quarterly and annual reports to the immediate supervisor.
Personal Characteristics
Outgoing, problem -solver with strong systems, technical and communication abilities.
Ability to prepare a variety of written communications such as reports and presentation
Collaboration Skills and enthusiasm
Business Intelligence
Project Management Skills
Comprehensive knowledge and practical experience in planning and successfully implementing marketing and outreach programs with defined objectives.
Educational Qualification
A first University Degree holder in Marketing or its equivalent plus five (5) years of relevant experience pertaining to the role.
Master's degree; at least three (3) years of experience directly related to the duties and responsibilities specified.
Proficient in MS Office (Outlook, Word, Excel and PowerPoint
Good working relationship with marketing affiliations.
How to Apply
Interested candidates must submit application package containing the components listed below via email to: hrrecruitment@ghanapost.com.gh or call: 0559716053